Preparing to Sell Your Alcohol Business — Part II: Labeling

The statements made on your labels are an integral part of each product’s brand and identity. Buyers who want to be able to sell inventory they acquire from you, and continue to make those statements on products produced later, will expect evidence that they are accurate and compliant. This will include diligence into your trademark records, and will likely include detailed diligence questions regarding your business’s internal records and supply chain systems to corroborate and ensure labeling statements are accurate and meet regulatory requirements.