Introduction to Alcohol Marketing & Promotions — Part I: Promotions Targeting Retailers

The permissibility of alcohol marketing and promotions is one of the most complicated legal issues your alcohol business will face. In today’s market, your sales & marketing team is under intense pressure to drive sales and connect with retailers and consumers. Depending upon the states that you are operating in, and the types of promotions you are interested in featuring, your business will need to navigate a complex patchwork of regulations. Working with an alcohol regulatory attorney to vet your promotions and educate your sales & marketing team is vital to ensure their creative ideas and promotional efforts won't get your business in trouble with regulators.